Artists deserve to live off their art

Despite there being more than 8 million bands and artists worldwide, only a small number of them make a decent living from their craft.

For every $1,000 of music sold to consumers, artists make on average just $23.40

At FENIX, we believe this needs to change. Musicians deserve to get paid fairly for the work they do (because when you reward creativity and passion, we become a richer society overall). And FENIX will ensure that they do.

Introducing FENIX

The music platform that pays artists (and delights fans)

63%Record Label
87%More money for artists

Forget middlemen who take 87% or more of an artists' revenue.

The FENIX App uses advanced blockchain technology to allow fair and transparent payment to artists.

Further, artists will be able to customize the FENIX App in less than 30 minutes to become THEIR app - one location for all of their images, music, merchandise and tickets, as well as a direct chat channel between them and their fans.


Designed to power a global music ecosystem used by millions of artists and hundreds of millions of fans, with a single measure of value.

That's why we've developed the FENIX.CASH Token - a single, tradeable form of digital currency to be used for transacting on the FENIX platform.

This FENIX.CASH token can be used on the FENIX platform for:

  • Paying for special release music
  • Buying merchandise, tickets and vinyl records
  • Joining promotions and competitions
  • Rewarding bands with what they're truly worth
  • The funding of grants to musicians through the Artist Manifesto Trust
+ And much more

The FENIX platform is well placed for mass adoption.

FENIX is building a massive new ecosystem for the 98% of artists that are not signed to a label.

With a single point of contact fans, the FENIX platform allows fans the things they crave the most - direct access to everything they want from their favorite bands.

By bringing bands and their fans together and by using FENIX RISING to open up a bands music to new fans globally, everything is well positioned to allow mass adoption.

There are so many benefits to
the FENIX platform

The 98% of artists who live outside music's 80 year old business model,
will now have their own model to enhance their income.

Artists can market directly to their fans

Through our innovative platform, artists can release streamed music, sell merchandise, make concert ticket sales and even release 'vinyl', directly to their fans (no middleman required).

Fans can communicate with, and follow their favourite bands

No matter how much you love your band, unless you follow them on every social media channel, you'll miss something they release.

With the FENIX platform, bands can use their customized landing page on the FENIX App to open communication channels with their fans, test new music tracks and get feedback that'll make their music even better,

One place for all your music needs

There is no single platform that can provide income to all musicians (not just the famous ones)
and give the fan access to everything that a band releases.

By giving artists one key platform to focus their efforts on, it makes it easier for music fans too, with just one place to go.

  • An integrated blockchain app to satisfy the needs of both artists and fans

    The FENIX App is the central place for all things music, merchandise, streaming, tickets, videos and more.

    It's the FREE-TO-USER app that allows listeners to enjoy the music they love, supported by thoughtful advertising.

  • Artists can get direct access to MILLIONS of new fans

    FENIX RISING, our platform to showcase up and coming new talent, opens artists up to a phenomenal new fan base - from all over the world.

    Nothing brings people together better than great music, and thats exactly what we'll be helping artists to do.

  • Artists can get access to great value services

    Our Artists' Dashboard will allow bands to access a wide range of services aimed a improving their lives as a musician:

    • A more efficient show/gig booking system
    • Tour itinerary services
    • Consolidated social media marketing
    • Inexpensive tour insurance
    • Low cost advisory services (management, contractual/legal, recording and accounting),
    • Plus a simple-to-use ticketing module.
    • All of which allow artists to benefit from the scale of the FENIX platform, and all of which can be paid for using FENIX.CASH Tokens.

The Artist Manifesto -
Giving back to artists

One of the most exciting features of the FENIX platform is that we're committed to giving 120,000,000 FENIX.CASH Tokens to artists as grants in our first 2 years in business.

Tens of thousands of artists will have an immediate income they can rely on
Artists can develop their art without fear of being able to survive financially
Giving artists opportunities to earn additional grants of FENIX.CASH Tokens
Our unique structure means that we'll have a dedicated artist base, right from the start

We're launching a breakthrough blockchain DAPP

We believe weve got the right mix of features that fans are looking for to make the FENIX App a huge success:

  • Artists will have meaningful sources of additional income
  • Fans will have access in one place to streaming music, merchandise, and in many cases, the bands themselves.

Plus, Our FENIX RISING feature will provide an exciting way for upcoming artists to be featured in front of millions of fans worldwide. It's all about adding value to the artist (because without them, there is no music).

Here's our 'All Star' music team

Founders Allan Klepfisz, Lance Ford and Richard Lee have put together an incredible team of music,
technology, marketing and financial experts to make FENIX a sell-out reality.

Coupled with a panel of experienced advisors, the FENIX platform is ready to take on the world.

  • Allan Klepfisz

    Founder, Chairman and CEO

    The brains behind the big picture that is both QTRAX MUSIC and the FENIX platform.

    Ties all the opportunities together and ensures focus on satisfying Artists and Fans.

  • Lance Ford

    Founder, President

    Marketing and advertising expert responsible for driving usage of the FENIX Platform .

    Lance spent 14 years at Conde Nast and was founding publisher of Maxim Magazine.

  • Richard Lee

    Founder, Head of Execution

    A capital markets expert responsible for leading the execution of more than 180 primary fundraisings, including IPOs, across Asia and globally over the last 20 years.

    Richard oversees the successful execution of all aspects of the FENIX platform, ensuring timely and accurate delivery of all aspects of ongoing development.

  • Vimal Gupta


    Vimal is a senior IT professional who has worked with a number of prominent IT companies, including Oracle, SapientRazorfish, UBS, and Nagarro.

    Vimal is a full stack engineer, accomplished leader, and focus-driven coder with 16 years of experience. Vimal oversees the technology side of the business.

  • Luke Peake

    Creative Director / UX Designer

    An award winning digital designer and creative director with 18 years experience designing for globally recognized brands, such as Virgin Australia, Target, Sunsuper, Commonwealth Games and many more.

    Luke has worked for world-renowned agencies such as SapientRazorfish and Fullsix, and is the Director and Co-Founder of TIB Digital.

  • Jonathan Wheelwright

    Technology Manager

    Over 17 years experience as a full stack developer and development team manager. Jon helps execute projects for companies from both small to large corporations, while being the Director and Co-Founder of TIB Digital and project managing a large team of both designers and developers.

  • Hussain Cutpiecewala

    Blockchain Developer

    Hussain is a Full Stack Web Developer with a solid background in different programming languages, including a strong focus on Blockchain development for highly secure smart-contracts, websites and control panels for smart contracts and ITOs.

  • Abdulqadir Cutpiecewala

    Blockchain developer

    Abdulqadir is a Blockchain and Solidity Expert with 5+ years development experience of highly secure Smart Contracts, Solidity, Websites and Control Panels for smart contracts or ICOs.

  • Olavs Ritenis

    Head of Vendor Ecosystem

    Olavs is an accomplished entrepreneur with over 3 decades of international business experience.

    Currently the CEO/Founder of Ventures International Group (Singapore) and an independent director of multiple Singapore companies.

  • Chai Ong

    Head of Asia Subscriber Communities

    Responsible for coordinating input with the various Subscriber communities across Asia.

    Extensive experience in funds management and investments spanning 25 years.

    Chai has raised funds for music-related businesses over a period of 15 years.

  • Geordie Launder

    Head of Video Content

    Geordie puts together all video content chronicling the journey of the FENIX Platform, as well as seeking to demystify the process of getting the platform launched.

    Geordie is a freelance designer in photography, video and content creation.

  • Jaime An

    Advisor - Korea

    Jaime truly is the heart and Seoul of our Korean operations, building our presence in the Korean market.

    Jaime is a passionate blockchain professional with extensive connections in Korea and Japan.

  • Julia Lyschik

    Office Boss

    Julia has a Master’s Degree from Pratt Institute in Urban Environmental Systems Management with a focus on Sustainable and Efficient Office Management.

    Julia effectively and efficiently oversees the day-to-day operations of the company’s HQ.

  • Larry Gan


    Former Managing Partner of Asia, Accenture, Head of Accenture's Global Venture Fund.

    Prolific international tech investor.

  • Sandy Monteiro


    Sandy Monteiro is a highly regarded executive in the global music industry having held senior positions including President for S E Asia & Head of New Business for Asia Pac of Universal Music Group International (UMGI - world’s largest music label).

  • Jason Berman


    Jason (Jay) Berman is an extremely influential and highly-regarded global music industry executive with an outstanding 30-year track record of senior positions including CEO and Chairman of the International Federation of Phonographic Industries (IFPI, 1999-2004).

    In addition, Jay has acted as President and CEO of the Recording Industry Association of America, RIAA.

    Jay also served as Special Counsel for Trade to President Clinton in 1998 and has been the Chairman Emeritus of IFPI since 2005.

  • John Velasco


    John has been in the entertainment industry for decades having run United Artist Music in UK and having served as VP of CBS Songs in USA.

    John has represented famous artists including Jimmy Webb, Black Sabbath, Yes, Davy Jones, John Denver, Tina Turner, Marvin Gaye, Randy Edelman. He has worked with Sesame St, Parker Brothers, Marvel, Disney, American Idol and American Greetings.

    John is currently Chairman of RADD.

  • Alex Cleanthous


    Alex Cleanthous is Co-Founder and Chief Innovation Officer at Web Profits, a global digital marketing agency.

    With more than 17 years experience in digital marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.

  • Luke Stronach


    Luke Stronach is the Singapore-based GM of Web Profits (a leading global Digital Marketing Agency) focusing on strategy and capability expansion in the APAC region.

    His track record includes consulting to MNCs on their global digital marketing strategy for the past 10 years.

  • Robin Kent


    Robin is a serial entrepreneur with extensive experience in the digital music, sports, advertising & marketing industries.

    Robin has launched many start ups and managed large global businesses.

FENIX Product Development Roadmap

Here's how we're going to making things happen

Timing of our ITO

How the funds will be used

Developing a sophisticated music app, an Artists' dashboard and a version customizable
by bands in both mobile (iOS & Android) and desktop formats is not cheap,
nor is the creation and testing of a robust blockchain platform.

Thanks to early investors, the development cost of the FENIX platform is already fully funded.

As a result, our ITO is designed to:

  • Fund the extensive global marketing of our new music platform
  • Ensure that there is sufficient funding to grow and sustain the FENIX platform over the long term
  • Distribute FENIX.CASH Tokens to tens of thousands of fans and bands globally - providing additional free exposure to new markets

By the launch of our ITO, V2.0 of the FENIX App will be fully functioning and ready to launch - Are you ready to participate?

How the token sale will happen (discounts)

Our Token Pre-Sale has already been completed.

You can now participate in the ITO and secure FENIX.CASH Tokens at a significant discount

Why create FENIX?

The founders of the FENIX platform have seen billions of dollars flow into the music industry, while the bands themselves struggle to make a living (despite turning out incredible music).

With the revolution of blockchain technology and the business possibilities behind it, FENIX has been able to create a whole new business model - by taking the best of what's been done in the past and making it even better with blockchain.

Register now
for the FENIX ITO

and be ready for the token sale

We will be announcing the launch of our Crowd Sale ITO shortly. Don't miss out on what could be one of the most pivotal
moments in music history. Enter your details below and we'll keep you up to date on the Crowd Sale ITO.


We're here to help.
We'll be there every step of the way.
Need more info? Check out our FAQs.

Video Diary

Tokyo Meetup - Round Two | FENIX

We're back in Tokyo! FENIX Update

Melbourne Artist Meetup | FENIX

Check out the FENIX blog


Proudly supported by our strategic partners


Important Notice

The very observant among you, may have noticed that we did not open our doors today to ICO investment, and some of you might have been puzzled if not concerned by that fact. We are sorry that we cannot yet accept investments but we believe our decision was made for the best of reasons.

We think in the interests of full disclosure, a number of points should be made regarding our decision:

A. Things are going very well for us:

B. In about 2-3 weeks we will have an idea of how much of the token sale has been taken up by private placement including via large syndicates . Early indications are that this will at a minimum be a substantial portion.

Given the forgoing, we feel that contributors can only benefit from seeing these compelling initiatives unfold. Furthermore, it is important to know what portion remains for public sale and most importantly we have reached the point at which we feel confident about achieving our ICO goals and we do not wish to in anyway impair our prospective results by unnecessarily rushing to the finish line and especially in a very volatile market.

Thank you kindly,

Allan Klepfisz

Founder, Chairman & CEO