WHITEPAPER BUY TOKENS FENIX NAME

Pre-sale is now CLOSED!

Token Sold
15,077,358
Subscribed
212.5%

Oversubscription permitted.

ICO Crowd-sale starts in:

09DAYS 02Hours 17Minutes 20Seconds

ICO - April 30th, 2018, ends May 30th, 2018
FENIX.CASH reserves the right to extend the ICO
closing date by up to 30 days.

A blockchain platform that
connects MILLIONS of music
fans to MILLIONS of artists.

Direct connection.
Privileged access.
Exclusive content merchandise & tickets.
One connected cryptocurrency.

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Vision

To create a platform that allows a direct connection between fans and their favourite bands.

Not only are artists empowered to communicate directly with their fans, they can use the FENIX.CASH platform to easily share and sell them merchandise, tickets, exclusive content and privileged access.

All is enabled by a blockchain-based cryptocurrency, the FENIX.CASH token.

FENIX.CASH - Direct benefits for both the artist and their fans.

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Fans Get

  • Direct access to their favorite bands
  • Exclusive content
  • Tailored VIP experiences
  • One platform to find all their
    favorite bands

Artists Get

  • Direct access to millions of new fans
  • Ability to understand and deliver what fans wants
  • 120 million FENIX.CASH Tokens through the Artist Manifesto
  • New revenue stream from fans using Fenix apps
  • A simple way to sell products without complexity
  • More money and freedom - no middle men

Fans Apps

Artists Dashboard

Roadmap

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Driving Massive Audience Adoption.

  • Scale and adoption are key to the success of any platform.
  • Demand for a simplified way for bands to sell, as well as fans to search for and buy enticing music-related products is massive, and remains largely unsatisfied.
  • Our FENIX.CASH coin buyers and users are millions of music fans globally - not just the crypto investment community.
  • As a point of access for our millions of music fans to exclusive or hard to find products or experiences, the demand for FENIX.CASH coins is ensured.
  • Our marketing is driven through our millions of marketing allies in the Artists themselves - they will use FENIX.CASH as the platform to promote themselves and FENIX.CASH encourages them to do so.

Market size and territory$30B market opportunity

Artist.s

Manifesto

There have been diminishing revenues to bands for the last 20 years.

Artists deserve to live off their art.

In short, the power and freedom arising from music belongs in the hands of the artists and not in the hands of the record labels or streaming services.

To allow this and to kickstart the flow of quality product and access from the artists, 30% of FENIX.CASH tokens will be distributed directly to those artists who participate on the FENIX.CASH platform, providing them financial freedom to pursue their craft.

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Team

Founders

  • Allan Klepfisz

    Founder, Chairman and CEO

    The brains behind the big picture that is both QTRAX MUSIC and FENIX.CASH.

    Ties all the opportunities together and ensures focus on satisfying Artists and Fans.

  • Lance Ford

    Founder, Chief Marketing Officer

    Marketing and advertising expert responsible for driving usage of FENIX.CASH.

    Lance spent 14 years at Conde Nast and founding publisher of Maxim Magazine.

  • Richard Lee

    Founder, Head of Execution

    A capital markets expert responsible for leading the execution of more than 180 listings across Asia and globally over the last 20 years.

    Richard oversees the successful execution of all aspects of FENIX.CASH, ensuring timely and accurate delivery of all aspects of ongoing development.

Team

  • Vimal Gupta

    CTO

    Vimal is a senior IT professional who has worked with a number of prominent IT companies, including Oracle, SapientRazorfish, UBS, and Nagarro.

    Vimal is a full stack engineer, accomplished leader, and focus-driven coder with 16 years of experience. Vimal oversees the technology side of the business.

  • Luke Peake

    Creative Director / UX Designer

    An award winning digital designer and creative director with 18 years experience designing for globally recognized brands, such as Virgin Australia, Target, Sunsuper, Commonwealth Games and many more. Luke has worked for world-renowned agencies such as SapientRazorfish and Fullsix, and currently the Director and Co-Founder of TIB Digital, as well as being accepted in the Top 3% of design talent for Toptal.

  • Jonathan Wheelwright

    Technology Manager

    Over 17 years experience as a full stack developer and development team manager, Jon brings a highly analytical thought process, with experience working on projects for high profile clients. Jon helps execute projects for companies from both small to large corporations, while being the Director and Co-Founder of TIB Digital and project managing a large team of both designers and developers.

  • Hussain Cutpiecewala

    Blockchain Developer

    Hussain is a Full Stack Web Developer with a solid background in different programming languages, including a strong focus on Blockchain development for highly secure smart-contracts, websites and control panels for smart contracts and ICOs.

  • Abdulqadir Cutpiecewala

    Blockchain Developer

    Abdulqadir is a Blockchain and Solidity Expert with 5+ years development experience of highly secure Smart Contracts, Solidity, Websites and Control Panels for smart contracts or ICOs.

  • Olavs Ritenis

    Head of Vendor Ecosystem

    Olavs is an accomplished entrepreneur with over 3 decades of international business experience.

    Currently the CEO/Founder of Ventures International Group (Singapore) and an independent director of multiple Singapore companies.

  • Chai Ong

    Head of Asia Subscriber Communities

    Responsible for coordinating input with the various Subscriber communities across Asia.

    Extensive experience in funds management and investments spanning 25 years. Chai has raised funds for music-related businesses over a period of 15 years.

  • Jaime An

    Advisor - Korea

    Jaime truly is the heart and Seoul of our Korean operations, building our presence in the Korean market. Jaime is a passionate blockchain professional with extensive connections in Korea and Japan.

  • Julia Lyschik

    Office Boss

    Julia has a Master.s Degree from Pratt Institute in Urban Environmental Systems Management with a focus on Sustainable and Efficient Office Management.

    Julia effectively and efficiently oversees the day-to-day operations of the company.s HQ.

  • Geordie Launder

    Head of Video Content

    Geordie puts together all video content chronicling the journey of FENIX.CASH, as well as seeking to demystify the process of getting the platform launched.

    Geordie is a freelance designer in photography, video and content creation.

Advisors

  • Larry Gan


    Former Managing Partner of Asia, Accenture, Head of Accenture's Global Venture Fund. Prolific international tech investor.

  • Sandy Monteiro


    Sandy Monteiro is a highly regarded executive in the global music industry having held senior positions including President for S E Asia & Head of New Business for Asia Pac of Universal Music Group International (UMGI - world.s largest music label).

  • Jason Berman


    Jason Berman is an extremely influential and highly-regarded global music industry executive with an outstanding 30-year track record of senior positions including CEO and Chairman of the International Federation of Phonographic Industries (IFPI, 1999-2004). In addition, as President and CEO of the Recording Industry Association of America, RIAA. He also served as Special Counsel for Trade to President Clinton in 1998. Mr. Berman has been the Chairman Emeritus of IFPI since 2005.

  • John Velasco


    John has been in the entertainment industry for decades having run United Artist Music in UK and having served as VP of CBS Songs in USA.

    John has represented famous artists such Jimmy Webb, Black Sabbath, Yes, Davy Jones, John Denver, Tina Turner, Marvin Gaye, Randy Edelman. He has worked with Sesame St, Parker Brothers, Marvel, Disney, American Idol, American Greetings. John is currently Chairman of RADD.

  • Alex Cleanthous


    Alex Cleanthous is Co-Founder and Chief Innovation Officer at Web Profits, a global digital marketing agency.

    With more than 17 years experience in digital marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.

  • Luke Stronach


    Luke Stronach is the Singapore-based GM of Web Profits (a leading global Digital Marketing Agency) focused on strategy and capability expansion in the APAC region.

    His track record includes consulting to MNC's on their global digital marketing strategy for the past 10 years

  • Robin Kent


    Robin is a serial entrepreneur with extensive experience in the digital music, sports, advertising & marketing industries. He has launched many start ups and managed large global businesses.

Blog

Video Diary

FENIX.CASH | Questions On The Road [Extended]

FENIX.CASH | Questions On The Road

Artist Insights | Ford Theatre Reunion

FENIX.CASH | The Platform Of Choice For Fans

Artist Insights | Freddy and The Yetis

FENIX.CASH | Crypto: Regulation & Risk

FENIX.CASH | Singapore Investor Meetup

FENIX.CASH | Origins of The Artist's Manifesto

FENIX.CASH | Improving The Lives of Artists

Watch More

Documents

FAQS

Here to help.

We.ll be there every step of the way.
Need more info? Visit our FAQ.

FAQ.s ON FENIX CASH
What is FENIX.CASH's business?

FENIX.CASH represents two core businesses:

  • Through the FENIX.CASH App, a platform by which artists can offer fans ancillary offerings other than their streamed music content, particularly exclusive products and access that are only available through the platform. From the fans perspective, it allows fans one place where they can search for offerings from their favourite bands and artists and get access to hard to find products and experiences.
  • Through FENIX.CASH, a currency by which fans can access such products and which artists can generate additional revenue opportunities that are complementary to revenue earned from streaming of their catalogues. As a tradeable cryptocurrency, holders of FENIX.CASH tokens also have the opportunity to enjoy trade them as demand grows through the platform.
Why will the FENIX.CASH ICO be vastly superior to most if not all ICO's?

As the number of ICOs grow in number, resulting in competition for investment rising and as the oversight of regulators increases, they have been and will continue to be significant improvements in ICO offerings.

Nonetheless, there remain some pervasive shortcomings common in current ICO offerings, which FENIX.CASH addresses:

  • Most ICOs do not have a finished software product and the funds raised through the ICO are often to be utilised to develop that product, which may take months or more to come to fruition after the ICO.

    BY CONTRAST, FENIX.CASH COMPLETED THE BETA FORM OF ITS APP BY JANUARY 17, 2018 - WELL BEFORE THE LAUNCH OF ITS ICO.

  • Because most companies that undertake an ICO do NOT have a product beforehand, it is very challenging, if not impossible, to create adequate liquidity for the tokens being issued until a product and the associated business are functioning.

    BY CONTRAST, AS NOTED ABOVE, NOT ONLY WILL FENIX.CASH HAVE A COMPLETED BETA PRODUCT BEFORE THE ICO, BUT LIQUIDITY SHOULD BE HIGH (HOPEFULLY ACCOMPANIED BY AN ESCALATING TOKEN PRICE) AS NOT ONLY INVESTORS, BUT A MUCH GREATER NUMBER OF FANS WILL BE PURCHASING THE FENIX.CASH TOKENS IN ORDER TO HAVE ACCESS TO THE UNIQUE BAND PRODUCTS OFFERED THROUGH FENIX.CASH.

  • Most companies that create blockchain-based products do not have immediate prospects for substantial distribution.
    BY CONTRAST, FENIX.CASH BY ASSOCIATION WITH QTRAX MUSIC, WILL IMMEDIATELY HAVE ACCESS TO MILLIONS OF CONSUMERS VIA THEIR TELCO CONTRACTS.
  • Most companies that undertake an ICO do not have prospects for HIGH PROFILE MEDIA COVERAGE.

    BY CONTRAST, FENIX.CASH WILL DO BY VIRTUE OF:
    - THE FENIX ARTIST MANIFESTO, WHICH WILL PROVIDE 120 MILLION FENIX.CASH TOKENS TO ARTISTS WITHOUT COST, AND WHICH WILL PROMOTE A BILL OF RIGHTS FOR ARTISTS
    - THE REVOLUTIONIZING OF MERCHANDISE PURCHASING THROUGH FENIX.CASH TOKENS AND THE BLOCKCHAIN
    - ITS SISTER COMPANY, QTRAX MUSIC, TRIUMPHANTLY SUCCEEDING WITH THE DISTRIBUTION OF AN EXCELLENT FREE MUSIC APP AFTER YEARS OF ARGUING FOR THE RIGHTS TO DO SO

What are FENIX.CASH tokens?

FENIX.CASH tokens are derived from QTUM tokens, which represent the best features of both Bitcoin and Ethereum.

FENIX.CASH tokens will be the currency on which FENIX.CASH will operate and will enable token-holders to fully engage with artists and musicians and to acquire products and experiences being offered through the platform.

What is the timing of FENIX.CASH's ICO?
  • 21 March . 6 April 2018
    Private pre-ICO placement of up to 7.2 million FENIX.CASH tokens at a discount of 50% to the Crowd Sale ICO price.
  • 30 April . 30 May 2018
    Crowd Sale ICO of up to 64.8 million FENIX.CASH tokens. Any FENIX.CASH tokens not sold in the private pre-ICO placement may also be offered in this tranche at the Crowd Sale ICO price.

    Crowd Sale ICO price shall be determined based on a ratio of 1 QTUM to 50 FENIX.CASH tokens (equivalent to US$0.272 per FENIX.CASH token based on the exchange rate of 1 QTUM : US$13.59 as at 19 March, 2018).

    To encourage early participation in the Crowd Sale ICO, investors will be granted bonus tokens, which shall be taken out of the aggregate FENIX.CASH tokens on offer on the following basis, for every token acquired in the associated period:
    • May 1 - May 5 2018: 30% bonus FENIX.CASH tokens
    • May 6 - May 10 2018: 20% bonus FENIX.CASH tokens
    • May 11 - May 17 2018: 10% bonus FENIX.CASH tokens
    • May 18- May 24: 5% bonus FENIX.CASH tokens
    • 25 May 2018 onwards: NO BONUS
    The issuance of bonus FENIX.CASH tokens for early participation in the Crowd Sale ICO are not reflected in the proceeds to be raised within this tranche.
  • In the event that such FENIX.CASH tokens have not been allocated by way of exercise of an oversubscription in the Crowd Sale ICO, a further crowd sale secondary coin offering (SCO) of such remaining FENIX.CASH tokens (up to 540 million FENIX.CASH tokens) at a price to be determined.

    It is anticipated that the Phase 2 SCO, if required, shall be undertaken within six months of completion of the Crowd Sale ICO.
What is the quantum of dollars that we are raising?

The aggregate funds to be raised from the private pre-ICO placement and the initial Crowd Sale ICO shall be up to 720,000 QTUM (US$19.57 million, based on the QTUM price of US$13.59 on 19 March 2018) and assuming full subscription of both tranches at the full price of each tranche.

In the event that the FENIX.CASH team elects, at their sole discretion to oversubscribe FENIX.CASH tokens, the aggregate proceeds could increase to up to the hard cap of US$50 million. Any such tokens will be allocated from the proposed Phase 2 Crowd Sale SCO.

What if there is too much demand?

The FENIX.CASH team reserves the right to consider an oversubscription, which may be allocated to the Pre-Sale and/or Crowd Sale ICO at their discretion. In the event that the FENIX.CASH team elects to make such an oversubscription, any such tokens will be allocated from the proposed Phase 2 Crowd Sale SCO.

In the event that the FENIX.CASH team elects to exercise all or part of such an oversubscription, any FENIX.CASH tokens to be offered in an SCO will be adjusted down accordingly.

How can you participate in the ICO?

All potential purchasers must:

  • Create an account with FENIX.CASH through our website at https://fenix.cash; and
  • Complete mandatory Know Your Customer (KYC) and Anti Money Laundering (AML) checks in order to be considered for purchase.

Investors from certain countries are excluded from participating in the FENIX.CASH Crowd Sale ICO.

You must be 18 years or older.

Approved purchasers will be notified by email.

KYC verification documents include:

  • One of a passport, national identity card, or drivers license;
  • A picture of your with your passport; and
  • A public ethereal address.

For a detailed explanation, visit. our registration guide.

How can you get a discount on FENIX.CASH tokens?

There are two ways to receive FENIX.CASH tokens at a discount to the Crowd Sale ICO price:

  • Participate in the private pre-ICO placement, which will allow you to acquire FENIX.CASH tokens at a discount of 50% to the Crowd Sale ICO price or in certain circumstances a discount of up to 66.67% of the Crowd Sale ICO price and
  • If you are a shareholder of Fenix Worldwide Holdings Limited, you will be entitled to a certain number of free FENIX.CASH tokens upon the successful completion of Crowd Sale ICO at a ratio determined by the number of shares that you hold in Fenix Worldwide Holdings Limited.

Further, if you acquire FENIX.CASH tokens in the Crowd Sale ICO between 21 April and 11 May 2018, you will be entitled to a bonus issue of FENIX.CASH tokens, which will effectively reduce the price of tokens that you have acquired.

Further details of the bonus issuance of FENIX.CASH tokens are set out above.

Do you have any special entitlements as a shareholder of Fenix Worldwide Holdings Limited?

Yes.

Upon successful completion of the initial ICO Crowd Sale, shareholders of Fenix Worldwide Holdings Limited will be granted bonus tokens on a pro-rata basis from an aggregate bonus pool of 90,000,000 FENIX.CASH tokens.

In simple terms, if you hold shares in Fenix Worldwide Holdings Limited, you will be granted a share of the total bonus pool determined by your overall shareholding. While the final ratio of grant is yet to be determined, we anticipate that the ratio will be one token for every 400 shares or better in Fenix Worldwide Holdings Limited that you hold.

Are QTRAX MUSIC and FENIX.CASH separate companies?

Yes and no.

FENIX.CASH is entirely separate from QTRAX MUSIC both from a structural and operational perspective. However, with both businesses focused on providing users a comprehensive music solution, there are clear opportunities of synergies between both entities.

In this regard, FENIX.CASH and QTRAX MUSIC will enter into a cooperation agreement on an arms length basis before the launch of the Crowd Sale ICO.

How do I buy FENIX.CASH tokens?

See Crowd Sale ICO Registration Guide and Crowd Sale ICO Purchase Guide.

What currencies can I use to participate?

We will accept Etheral, QTUM and Bitcoin cryptocurrencies and credit card payments from Visa or MasterCard.

Note: Credit card payments will be subject to transaction fees and tokens will be locked (no sales and no payments) until we can secure the community from chargebacks. This period could take weeks or months for some investors.

When will I be able to sell my FENIX.CASH tokens?

Upon successful completion of the Crowd Sale ICO, it is intended that FENIX.CASH tokens will be listed on major exchanges immediately thereafter.

A precise list of the exchanges on which you will be able to trade your FENIX.CASH tokens, or acquire new FENIX.CASH tokens will be provided in due course.

FAQ.s ON CRYPTOCURRENCIES
What is a blockchain?

In its simplest form, a blockchain is a kind of independent, transparent, secure and permanent database coexisting in multiple locations and shared by a community.

The magic of the blockchain is that the database is not stored in one place or managed by any particular body. Instead, it is said to be distributed, existing on multiple computers at the same time in such a way that anybody with an interest can maintain a copy of it.

Further, the validation system provides the security that ensures that nobody can tamper with the records in the database. Old transactions are preserved forever and new transactions are added to the ledger irreversibly.

Anyone on the network can check the ledger and see the same transaction history as everyone else.

Are there other cryptocurrencies?

Bitcoin is the largest and most established cryptocurrency.

As of 7 January 2018, there were 1,384 cryptocurrencies available over the Internet.

However, new cryptocurrencies can be and are created at any time.

FAQ.s ON ICO.s
What is an ICO?

An Initial Coin Offering, or an ICO, is a means of fundraising where new projects create a new cryptocurrency that allow investors to use the new project and then sell their underlying cryptocurrency in exchange for traditional currencies, known as fiat currencies, or certain cryptocurrencies including bitcoin, etheral or QTUM.

An ICO is similar to a more traditional Initial Public Offering, or IPO, save that in the case of an IPO, investors acquire shares in the underlying company.

What are governmental attitudes towards ICOs

Scrutiny of ICOs by governments and financial regulators is high for all of the reasons set out herein, but the approach between each jurisdiction varies significantly.

At the most extreme level, both China and South Korea have banned ICOs in their own markets.

In the case of China, it is worth noting that ICOs and the decentralised nature of cryptocurrencies undermine the degree of regulation that the central government exercises over all aspects of the domestic economy, as well as the very high relative proportion of fraudulent activity in Chinese ICOs.

In Russia, on the other hand, the Moscow Stock Exchange is developing infrastructure to allow for the legal trading of cryptocurrencies and in Estonia, the government is considering an ICO of its own national currency.

In between, many other regulators have adopted more of a wait and see approach:

  • In Singapore, the MAS has classified cryptocurrencies as assets, and while transactions are not regulated, KYC and Anti-money laundering are both monitored.
  • The Swiss Financial Market Supervisory Authority has classified cryptocurrencies as assets, although companies do not require a specific license or approval to operate.
  • In the US, the SEC has decided that if token sales represent the sale of securities, such ICOs should be subject to both federal and state laws, although they are also considering more flexible legislation.
What are the positives of an ICO?
  • Gives opportunities to promising projects that have no other ready means to funding or any platform for wide exposure.
  • As a decentralised currency, cryptocurrencies avoid middle men who control the flow of currencies and the charges associated with transactions within that currency.
  • Avoids unnecessary paperwork that has arisen over time through other more established means of fundraising, much of which serves little actual value.
  • Allows creators to build a community around their project with very low thresholds of accessibility this is a key measure of credibility for ICO type projects, with creators remaining accountable to all members of the community.
  • Allows investors with a high risk appetite the ability to invest in very early stage projects and to ride the upside that such risk affords.
What are the negatives of an ICO?
  • Little paperwork and no regulation creates an opportunity for scams. As a result, there have been many instances of fraudulent fundraising, which in turn damages the credibility of the blockchain as an investable platform.
  • Lack of regulatory certainty as securities regulators in markets across the world grapple with how to treat cryptocurrencies and ICOs within the framework that governs traditional securities. With the number of fraudulent ICOs, the likelihood of intervention increases.
  • Investments are based on ideas with little tangible benchmarks against which to measure success. With funding delivered often many months before any product, there is often little incentive to go and complete the project they have promised to deliver.
  • Lack of ability to ensure a broad spread of investors with investors determined on a first come first served basis, there is the potential that key or cornerstone investors may acquire substantially all of the tokens before the wider public can make their investment decision.
  • Highly sought after ICOs can lead to severe congestion of the blockchain, which results in a backlog that may prevent investors from being able to participate.